The main programme we used
to edit our production was adobe premiere elements 9, at the end using
MoviePlus X6 and Adobe Aftereffects to add a grade to our production in order
to make it more vibrant and less washed out in certain shots. Throughout the production,
one of the main challenges we found was cutting on the beat of the song,
especially with the fast cutting rate necessary for a music video. Using adobe
premiere elements we found that the easiest method for doing this was to place
the shots we wanted cut together on multiple levels of the timeline, and then
go through and cut them all at once on the beat of the music, and then delete
the shots we didn’t want and move the shots we did want to the top. A few
examples of this are shown below.





Another editing technique that we used was a fade to black
and white and a fade out of the female protagonist in the final sequence to
signify her death. We did this by putting a black and white effect on the clip
below our original clip in full colour. The black and white clip was also a
shot from exactly the same place, but just excluding the female character. Then
we faded out the shot in full colour, so that the editing software made the
shot below visible. This gave the impression of fading to black and white, and
made the girl appear to disappear.

In
order to add a colour grade to our work we used MoviePlus X6. In the screenshot
you can see the use of the RGB tool to create a contrast and sharpen the image.
We also slightly boosted the greens in parts to add to the vibrant, rural look
we were going for, and removed some reds, particularly in the bathroom scene to
create a cold look, which helped to contrast with the lush look of the outside
world in comparison. Overall we aimed to create a vintage aesthetic in our
production, as we had seen this in other music videos of the same genre.