Group: Evaluation - Question 3

Evaluation - Question 3

HB: Evaluation - Question 2

Evaluation - Question 2

Evaluation - Question 2 from hannahbennett98

HB: Evaluation - Question 1

Evaluation - Question 1

HB: Evaluation - Question 4

Evaluation - Question 4

Blogger

• We used blogger.com as a collaborative e-portfolio in our group throughout the planning, construction and evaluation stages.
• For example, when planning we often carried out separate analysis’ of various music videos and by posting this research on blogger it gave us the ability to view each others work and gain more ideas. We could then also make use of the comment facility to state things we thought we could take from this and next steps to take.
• Within the construction phase we were able to post our call sheets and risk assessments which meant we had electronic versions of them at all times so that they were easy to refer to while we were on location at a shoot.
• In the evaluation stage, it was useful as a form of ICT in which we could present one of our questions, such as this one. Furthermore, it allowed us to collect our previous research and information from one place in order to use it to demonstrate our points further.

Survey Monkey

• We used Survey Monkey to carry out our audience research.
• This was useful as it allowed us to create a questionnaire and send it out to multiple people electronically
• This means that all our results were collected to the same place and it was very easy to collate them afterwards
• Moreover, we were able to attach a link to our song on the email so that people were able to listen prior to answering questions
• This made it less time consuming for both us and those filling the questionnaires out than a paper version would have been
• This demonstrates how Web 2.0 is an effective way to keep on task and save time in a more efficient and effective manner
• This also shows development from last year as I have used a more effective way of gathering this research and as a result have been able to gain more helpful results which have informed my work more so than last year

Adobe Premiere Elements

• This was vital for the construction of our music video
• We used this to cut our footage together on the timeline
• I had input with doing this and fitting particular clips to the timing of the music ensuring to get the correct relationship between the music and the visuals
• This also allowed us creativity as we were able to fade out Lauryn at the end of the video by having two shots next to each other on the timeline and fading between them, as shown below

• We were also able to layer different performance clips on top of each other and then delete the ones we didn't want for that particular part of the song, this allowed us to intercut different performance clips efficiently and effectively 

Adobe Photoshop

• To edit our print work Adobe photoshop was vital for colour grading and inserting text as well as piecing frames together for the digipak
• To create a colour which matched that of the video I started by using the Hue/Saturation tool to de-saturate the image by about -40 taking the vibrant colour out of it
• I then used the colour balance tool to change the shadow, midtones and highlights settings, mainly altering the reds and blues.

• Finally I used the curve tool on the RGB setting to get the colour to match the video
• Something our video had but print work did not was the vignette. Photoshop allowed me to create this by creating one copy layer which combined all my layers together using the ctrl-alt-shift-E shortcut and applying Multiply to darken the image. I then used the eraser tool with a large, soft brush to erase the darkness in the middle and leave it around the edges to create a vignette effect

• Photoshop was also useful for problem solving. In the image we wanted to use for the front panel of the digipak there was a patch of mud with no grass which detracted from the rest of the image. To get rid of this I used the clone tool to create duplicate grass over the top of the patch
• I used this again to get rid of a rugby post and house in the background of the advert
• This is more advanced than work last year as we did not have to create print work so I have developed new skills and have used them in an effective manner

After Effects

• After effects was the software we used to create a colour grade on our video
• To do this we used tools similar to those in photoshop as the colour needed to look cohesive throughout all three texts
• This included the curve tool for all of the RGB, Red, Blue and Green settings to bring out certain colours and bring some down
• We also used colour balance to achieve the same effect, leaving the midtones alone but bringing the blue down in shadows and up slightly in highlights and we brought the red up on both
• This achieved an overall effective colour grade and we managed to emulate the look we had planned
• This demonstrates my progression as last year colour was not a big issue and we only really focused on lighting. This meant I was able to gain new skills and show more editing potential.

DSLR Camera

• When shooting we used DSLR cameras to get both our footage and print stills
• This allowed us creativity as we could make use of the pull focus function, for example, when taking close ups of instruments
• It also allowed us to use a stabiliser lens so that we could take some moving shots of the band and narrative aspect
• We were also able to change the light exposure settings so that when it got darker outside we could turn the exposure up so that our footage will still of a relative brightness
• I am most please with the glidecam shot which follows Lauryn and Callum from behind and in front  
• When taking our photos for print we were able to try different settings such as the landscape and portrait to see which were most effective
• We were also able to experiment with various angles while shooting so that we had a range to choose from when it came to editing them

 

Group: Final Print Work

 Print Work