Group: Evaluation - Question 3

Evaluation - Question 3

HB: Evaluation - Question 2

Evaluation - Question 2

Evaluation - Question 2 from hannahbennett98

HB: Evaluation - Question 1

Evaluation - Question 1

HB: Evaluation - Question 4

Evaluation - Question 4

Blogger

• We used blogger.com as a collaborative e-portfolio in our group throughout the planning, construction and evaluation stages.
• For example, when planning we often carried out separate analysis’ of various music videos and by posting this research on blogger it gave us the ability to view each others work and gain more ideas. We could then also make use of the comment facility to state things we thought we could take from this and next steps to take.
• Within the construction phase we were able to post our call sheets and risk assessments which meant we had electronic versions of them at all times so that they were easy to refer to while we were on location at a shoot.
• In the evaluation stage, it was useful as a form of ICT in which we could present one of our questions, such as this one. Furthermore, it allowed us to collect our previous research and information from one place in order to use it to demonstrate our points further.

Survey Monkey

• We used Survey Monkey to carry out our audience research.
• This was useful as it allowed us to create a questionnaire and send it out to multiple people electronically
• This means that all our results were collected to the same place and it was very easy to collate them afterwards
• Moreover, we were able to attach a link to our song on the email so that people were able to listen prior to answering questions
• This made it less time consuming for both us and those filling the questionnaires out than a paper version would have been
• This demonstrates how Web 2.0 is an effective way to keep on task and save time in a more efficient and effective manner
• This also shows development from last year as I have used a more effective way of gathering this research and as a result have been able to gain more helpful results which have informed my work more so than last year

Adobe Premiere Elements

• This was vital for the construction of our music video
• We used this to cut our footage together on the timeline
• I had input with doing this and fitting particular clips to the timing of the music ensuring to get the correct relationship between the music and the visuals
• This also allowed us creativity as we were able to fade out Lauryn at the end of the video by having two shots next to each other on the timeline and fading between them, as shown below

• We were also able to layer different performance clips on top of each other and then delete the ones we didn't want for that particular part of the song, this allowed us to intercut different performance clips efficiently and effectively 

Adobe Photoshop

• To edit our print work Adobe photoshop was vital for colour grading and inserting text as well as piecing frames together for the digipak
• To create a colour which matched that of the video I started by using the Hue/Saturation tool to de-saturate the image by about -40 taking the vibrant colour out of it
• I then used the colour balance tool to change the shadow, midtones and highlights settings, mainly altering the reds and blues.

• Finally I used the curve tool on the RGB setting to get the colour to match the video
• Something our video had but print work did not was the vignette. Photoshop allowed me to create this by creating one copy layer which combined all my layers together using the ctrl-alt-shift-E shortcut and applying Multiply to darken the image. I then used the eraser tool with a large, soft brush to erase the darkness in the middle and leave it around the edges to create a vignette effect

• Photoshop was also useful for problem solving. In the image we wanted to use for the front panel of the digipak there was a patch of mud with no grass which detracted from the rest of the image. To get rid of this I used the clone tool to create duplicate grass over the top of the patch
• I used this again to get rid of a rugby post and house in the background of the advert
• This is more advanced than work last year as we did not have to create print work so I have developed new skills and have used them in an effective manner

After Effects

• After effects was the software we used to create a colour grade on our video
• To do this we used tools similar to those in photoshop as the colour needed to look cohesive throughout all three texts
• This included the curve tool for all of the RGB, Red, Blue and Green settings to bring out certain colours and bring some down
• We also used colour balance to achieve the same effect, leaving the midtones alone but bringing the blue down in shadows and up slightly in highlights and we brought the red up on both
• This achieved an overall effective colour grade and we managed to emulate the look we had planned
• This demonstrates my progression as last year colour was not a big issue and we only really focused on lighting. This meant I was able to gain new skills and show more editing potential.

DSLR Camera

• When shooting we used DSLR cameras to get both our footage and print stills
• This allowed us creativity as we could make use of the pull focus function, for example, when taking close ups of instruments
• It also allowed us to use a stabiliser lens so that we could take some moving shots of the band and narrative aspect
• We were also able to change the light exposure settings so that when it got darker outside we could turn the exposure up so that our footage will still of a relative brightness
• I am most please with the glidecam shot which follows Lauryn and Callum from behind and in front  
• When taking our photos for print we were able to try different settings such as the landscape and portrait to see which were most effective
• We were also able to experiment with various angles while shooting so that we had a range to choose from when it came to editing them

 

Group: Final Print Work

 Print Work

 

Group: Shoot Reflection

Group: Digipak Development

Digipak Development

• We have spent some time developing the digipak using the photos we have so far
• We are yet to put in text but we intend on experiment with this tomorrow in photoshop
• We have altered the colour on these pictures slightly using the warmth tool to try and create a more orange aesthetic
• There is a further photo we need to take and we have also considered having more detail on the disc whereas previously we were intending to have this rather simple

CK: Concept Development

In the last week, I have:

• Finalised the animatic, which I have now uploaded to the blog, this included drawing some final frames and then editing them on the blog.
• Hannah and I have been through the footage from our previous three shoots, renaming the shots we want and deleting anything that has no use.
• I have also begun putting the shots on the timeline for our final production and editing them in time.
• I have also come up with an idea for adding a shot with diegetic sound at the beginning of the video before the music comes in, as this is used by mumford and sons in the music video to Ditmas. My idea was to have a close up of the tap, which will then turn on, setting up the theme of water in the video.

HB: Concept Development

• Last week Callum and I have spent time editing the footage we have gained from our first 3 shoots together on the timeline 
• This was useful as we were able to see where our biggest gaps were and decided what footage we therefore needed to collect on our weekend shoot
• I have spent time developing the digipak using the photos we have taken at shoots, and where necessary stills from our footage if we are yet to take a particular photo in order to continue developing ideas for this and see what the whole thing looks like pieced together
• I think it is important to begin looking at filters this week so that we have a strong idea on what we want the outcome to be when we come to apply it to our final production, I am going to make this a focus for this week and experiment with some stills in after effects. I intend on getting a still which shows the type of aesthetic I am aiming to emulate and then compare stills I edit to this until I achieve the same/ similar outcome.

Group: Call Sheet

Call Sheet/ Shot List - Shoot 15/11/2015

Group: Digipak Mock Up

A2 Media - Digipak Mock Up from hannahbennett98

Group: Animatic

 

 



• We created this storyboard animatic as part of our planning process in order to get a better idea of what we intended to shoot and check we had a strong enough concept to fill our chosen track
• However, when doing the process we struggled as both of us find it far easier to visualise our ideas, shot types an angle while we are on location with the entire cast
• We found that while having a storyboard was helpful to come up with our concept and start off our filming process we never stuck to this 100%
• We have instead decided it will be far more helpful is we were to take stills of ideas at the start of our shoot and map it out while we are there and use this as our shoot plan alongside out call sheet 

CK: Concept Development

• This week I have been editing the end of our animatic and reviewing footage from our shoots during the half term break
• The animatic is now in the final stages of completion with only a handful of shots left to draw out
• Hannah and I have also compiled a list of improvements we need to make to our footage, and we have planned another shoot for Saturday the 7th with the band in order to get some more performance shots, as last time we had to call it off half way through due to bad weather
• We have also planned out some shots for our digipak which we will take tomorrow

Group: Call Sheet and Risk Assessment

HB: Concept Development

• This week we have been reviewing the footage we took over the half term and deciding what were and weren't effective shots.
• This has been useful as we have developed a list of things which we need to either reconsider or just re-film. We will post this list in a separate post.
• We have arranged a shoot for Saturday 7th November with the band to get more performance shots. I have done a call sheet and risk assessment for this shoot to ensure we remain organised throughout.
• We will also ensure we take photos for the digipak,we have considered how we would like to stage these photos this week. They are similar to our initial digipak sketched ideas.

Group: Shoot Reflection

Shoot Reflection - 27th October 2015

Shot list for this shoot

• Narrative - Doorstep - Mid shot of Callum's feet stepping out of door
• Narrative - Doorstep - Long shot of Callum stepping out of door
• Narrative - Steal - Over the shoulder (Callum) long shot of Lauryn by tree
• Narrative - Innocence - Close up of Lauryn - track in
• Narrative - Substance - Close up of Callum - track in
• Narrative - Instrumental - Mid shot  - Lauryn walking away
• Narrative - Instrumental - Over the shoulder river reflection - Callum and Lauryn
• Narrative - Instrumental - Low angle two shot
• Narrative - Instrumental - Over the shoulder river reflection - Callum
• Narrative - Chorus - Long shot of running up hill from behind
• Narrative - Chorus - Close up of feet running up hill
• Narrative - Chorus - Long shot of running up hill from in front
• Narrative - Chorus - Long shot of Lauryn and Callum appearing over the hill
• Narrative - Chorus - Medium long shot of bench
• Photos - Bench from in front
• Photos - Bench from behind

Reflection - Hannah

• My role within the shoot was the main cinematographer. I was in charge of ensuring that we got all the shots we had intended to and several of each so that we have a selection to choose from when we come to the editing process.
• We used our storyboard to see which shots we needed to complete, this was helpful as it meant we could start filming straight away and didn't waste time thinking about it. However, although we found this useful for our initial shots we became more creative when we started actually filming and ended up taking quite a few shots we had not initially intended to as we felt they were more effective than the ones we had previously planned.
• An example of a narrative shot we decided to change was the running up hill shots. We still did this but from far more angles than just one to increase our cutting rate when it comes to post production.
• We considered character blocking throughout, we got an effective over the shoulder shot of Callum looking out of Lauryn and often considered rule of thirds as this was a key technical aspect we noticed when researching other videos.
• Although we filmed a good amount of narrative shots, it was difficult to check to footage as we went along as it was so bright there was a large amount of glare on the camera screen. Because of this focusing was difficult as it was hard to see. After reviewing our footage we have found that the shots taken in manual focus worked far better than auto so we have decided we will use only this from now on.
• We also encountered an problem that the stream we had intended to use for our reflection shot had dried up. We instead decided to use a passage way in the park which was covered in autumn leaves as we felt this created a folky atmosphere and filmed a running shot instead when we followed the protagonists using a stedicam technique.
• For our next shoot we have created a list of the shots which did not turn out so well from this shoot which we will need to re film and have also created a list of further shots to take.
• As we mostly have narrative shots at present we are intending on making the full focus of the next shoot performance and will take any other narrative shots required the following weekend in our final shoot.
• From reviewing our footage it is clear that within our performance aspect we need some more close ups and varying angles so we will make this a priority.
• We also need to make more use of the tripod for the shots which do not need to be handicam, for example, we had an effective low angle long shot of the whole band but it was ever so slightly shaky where a tripod could have been used.

Reflection - Callum

• Overall I would say the two shoots that we carried out in the holiday went reasonably well overall quite well. On Tuesday our main aim was to shoot the shots for the narrative of our video, and on Thursday our target was to film the performance shots with the band.
• My role in both shoots was both as a director and an actor, which was challenging as it is often useful as a director to step away from the shot to take it in, however I couldn't do this because I was actually in it, so therefore we had to film before I watched the footage back to check I was happy with it.
• I would say our best shot from Tuesday was a shot of Lauryn and I running through the woods together, all we see is a closeup of our feet, however this forms a link between the characters as our feet fall in the same place one after the other. The reds and browns of the fallen leaves contribute greatly to the mise en scene and add to the folky and rural atmosphere of the production.
• My favourite shot from our shoot on Thursday would be a close up of my guitar, which tracks down the neck towards where my fingers are plucking the strings. This clearly shows talent and musicianship which are important parts of mumford and sons’ metanarrative, as well as contributing to the folky image with an acoustic guitar.
• A few of our shots were effected because of the rain getting in the camera lens which we will avoid next time by holding an umbrella over it, as well as this we didn't have a steadicam, which means that many of our shots were too shaky to be used. To overcome this next time we will be using a steadying lens for the camera, and we will be relying on the tripod for shots which don't require a lot of movement. Finally we noticed when reviewing the footage that the autofocus on the camera isn't very effective, a few of our shots were out of focus, for the next shoot we will use a manual focus.

Group: Pitch Feedback

According to our audience the strengths of our pitch were:

• The first shot
• The strength of our plot
• Evidence of conventions

Our areas for improvement were:

• Relevance of mother and baby?
• The relationship between the girl and guy
• Other filler shots?
• Consider close frames
• Think about themes throughout the video
• Weather?

In response to this feedback we have decided:

• The mother and baby are relevant to the video, they will serve as a momentary distraction from the mysterious girl
• The girl and the guy will be clearly portrayed as having a 'couple' like relationship as they will be holding hands in shots towards the end of the production
• Our filler shots will generally be of the band playing, however we are also considering inter cutting with shots of the sky and the landscape to add to the folky atmosphere
• We are considering water to be a strong theme throughout the video as it suggests a journey and moving on, which are strong themes in the video
• There is likely to be a lot of overcast weather as it is autumn, and maybe a little bit of rain, however this is fine as it all fits in with the mise en scene of the folk genre

Group: Questionaire

Upon listening to Timshel, we gave people the following questionnaire:

Create your own user feedback survey

Analysis of Results

• Of the seven responses we got to the questionnaire, six appeared to be answering seriously, whereas one simply wrote 'lol' in all the boxes, so we will discount this result

• In answer to the first question 'When listening what do you feel the most appropriate colours are to represent this piece?' all of the responses mentioned the colour green. Other colours mentioned were blue, dark yellow and orange, therefore it is safe to assume that autumnal colours would be a good colour palette for our production.

• In answer to the second question 'Which locations do you think are appropriate for a song of this genre?' the general response was in a field or other rural location, such as woodland or a quiet village. One response mentioned the artists house, which we will be using at the start of our music video.

• The third question was 'What costume items do you think would be appropriate for a song of this genre?' and the majority of people agreed that vintage, indie clothing was best suited for the band, with one response being 'farm gear'.

• The fourth question was 'What instrumentation do you think would be associated with this song?' to which everyone answered with acoustic instruments such as banjos and guitars.

• Our fifth question 'If there was a narrative to this song, what do you think it would be about?' got mixed answers. Some responses thought it was about happiness in love, whereas some thought it was more about the loss of happiness and love, and one response detailed the kissing of a horse. I believe that this shows how the song can be interpreted differently by different listeners, and our music video will be one interpretation of that. I would also hope to construct our video in a way which means that it can be interpreted in different ways as well, making it more personal to the viewer.

• In answer to our sixth question 'If there was performance in this video, what locations do you think would be appropriate for the performance?' the main responses were of either a barn, woodland or a field. I particularly like the idea of a barn, however I think it wouldn't be viable because a barn would be difficult to light properly, and it is unlikely that any farmers will let us film a music video in their barn.
• Our seventh question was 'What ratio of performance to narrative do you think would be appropriate for this song?' and the results are on the graph below:

 
 

·  The final question was 'What are the connotations of running water?' as we want water to be a key motif in our production. The majority of the answers were based around moving on and life, which is great because these are key themes of the song and of the music video.

CK: Digipak and Print Analysis

HB: Digipak and Print Analysis - Mumford and Sons

Digipak and Print Analysis 

Mumford and Sons - Sigh No More

                             

CK: Technical Analysis - Ditmas, Mumford and Sons

• To summarise I would say:
• It is interesting to note the difference in the proportion of narrative shots to performance shots, I have highlighted the performance shots for comparison. At the start of the track there is a greater number of performance based shots, however to the end of the sequence that I analysed it shifted so that there were more narrative based tracks, this is largely due to the development of the story in the song, and so it was necessary to have more narrative based shots in order to drive the story forwards. This is something we could think about in our production.
• The use of different camera techniques in the narrative based shots and the performance based shots is very effective in helping to differentiate between the two. The steadicam in the narrative shots helps to give a sense of immediacy to the piece, and reflects the action on screen, whereas the fast tracking shots in the performance based sequences reflects the upbeat tempo of the song and the band's passion for performance. It is interesting to note that the camera was moving at all times, which reflects the energy of the song, we will try to emulate this movement in our final production. 
• The cutting rate of the sequence is very useful to note, although this song has a much faster tempo than the song used in our production, it is still relevant to our track to note the speed of the cuts. The majority of the cuts in this song last no more than two seconds, which means we will have to get a lot of footage in order to have enough for the number of cuts we will have to make.

Stills

This screenshot shows the opening shot of the piece, which conforms to the folk rock genre with the mise en scene of a field and a horse.

This too conforms to the trademarks of the genre, with the ECU of this man's eye's accentuating his wisdom and power. He looks determined, and the juxtaposition between this shot and the shot of the horse in the field show's the horse as the target.

This screenshot shows the band all facing each other in almost a 'band practice' like fashion. This gives the piece a sense of intimacy and legitimacy, and it would be interesting to experiment with this in our final production.

Marcus Mumford is given prevalence in the performance based clips as he is the lead singer.

Whenever there is a drum fill in the piece, shots of the drummer are shown so that we associate the sound with the drummer's playing, we could experiment with this kind of thing in our final production.

Close ups of the artists playing their instruments accentuate their talent, which is part of Dyer's star image.

HB: Technical Analysis - The Paper Kites

Technical Analysis

The Paper Kites - Bloom

• This video was both narrative and performance based which is the same style my group want to emulate in our own video. This has been very helpful to see the cutting rate of each part and ideas on how to inter-cut the two together. 
• The cutting rate was fast although there was one longer shot of the artists. However, the camera was continuously moving throughout this (stedicam shot) which kept the video moving forward with the song.
• Furthermore, there were no completely still shots throughout the whole video, even if they didn't pan or track, for example,  the camera was always moving slightly.
• The colour of the video is also similar to the effect we hope to achieve, I noticed yellows and greens were prominent tones throughout. 
• The costumes were also typical to the genre (flannel shirts/simple colours)
• The instruments played a key role to the video (iconography), there were many close ups of just the instruments being played, this is something we will be able to take forward into our video but it is crucial to ensure we get musicians to play them to maintain authenticity. 
• The performance aspect of the video was also done in a way we may be able to consider since we don't have a budget or any access to a stage etc. This was filmed outside with the musicians sat round a tree together. This creates a sense of intimacy and also highlights the rural location which is typical of the folk genre.

Stills

Iconography - Typical folk instrument (Banjo). It is interesting that this has been framed as a close up of only an instrument as I had previously only pictured long and mid shots of a full band playing to this is something different to consider.

 

I like the colour of this shot, greens and yellows are the colours I have noticed most throughout the video. This is something I will keep in mind when experimenting with filters on our footage.

There's use of the rule of thirds in this shot to keep the narrative clear. The string, which is an integral element of the narrative, occupies all of the thirds and in order to draw the same amount of attention to her, the girl remains in the centre.

 

 

This shot has also followed the rule of thirds where the musician occupies the left third and the instrument is in the centre. This reinforces the iconography of the instruments and by having this and the artist lip sync the lyrics it creates a clear difference between the narrative and performance aspects of the video.

These stills show how the musicians were positioned round a tree where the camera stedicamed around it. This showed how even though it was a long cut (19 seconds) the camera was constantly moving. I have also noticed that there are different amounts of lighting used for the performance and narrative aspects. This further reinforces the difference between the two, however, due to the location being the same they intercut together very smoothly. Moreover, Dyers paradox of being simultaneously present an absent can be applied here as there is never more than one member of the band breaking the 4th wall by use of first person mode of address at one time.

In this still the camera is positioned behind the actor which gives the video a more voyeuristic feel.

Group: Brighton Stills

CK: Brighton - Reflection

• I would say that overall we used our time spent in Brighton very well
• Although we were not planning on using Brighton as one of our locations for the final production, it was extremely useful to practice many of the techniques that will be necessary in our final production.
• Firstly, we were able to use the track and dolly very effectively, and we found that shots involving camera movement were much more effective that shots in which we used the tripod, which will be useful in our final production
• Also, we were able to try our hand at some lip syncing, which turned out to be a lot harder than we first anticipated. Our problem was that the performer in our video wasn't belting it out enough, therefore it was blatantly obvious that he wasn't actually singing. For our final production we will have to make sure that we are putting 100% effort into our lip syncing.
• As well as this, it was useful to practice the timing of the cuts in post production. We found that it was extremely effective to make cuts on the beat of the song, which was quite difficult in places as we hadn't thought about this in the filming process. This means that when we next film we will be able to bear this in mind and plan ahead during filming.
• It was also interesting to experiment with colour grading in post production, as we were aiming to give a folky/ vintage look to our piece, however we found that this was extremely difficult, if not impossible using the software which we usually use to edit our production. Therefore we asked our media technician for advice and he suggested a different piece of software, which will be extremely useful in our final production. 

Group: Brighton - Music Video Practice

HB: Brighton - Reflection

Brighton Reflection 

• On the 17th of September we took a trip to Brighton to experiment with our ideas and try to develop our concepts further.

• I would say that we managed to gain more inspiration for our video as this was the first time we had listened to the track while thinking of particular shots for certain clips of the song, rather than just brainstorming a general narrative. 
• We came up with an effective shot using the track and dolly which involved the actor remaining in one position with the camera tracking past them. This differs to how we have used it in previous projects as we normally utilised it to follow characters walking. 
• This day has also been helpful as we now have footage to experiment with in post production to try and achieve the vintage tine we want to emulate to fully convey the indie folk aesthetic.  
• Furthermore, we managed to film some successful shots which demonstrated an amplified relationship between the lyrics and video which we would like to do in our final production. 
• We also had a chance to experiment with lip syncing and found this is best done when the actor actually sings as this looks most natural and the sound is cut out of the footage anyway so this doesn't cause a problem.

• To improve I think we could have gotten some more footage and experimented with some different angles/techniques to get a better range of ideas. It may be a good idea to try and practice some more of these within school to try and develop a better skill set prior to shooting the actual production. 
• I think the water shots we took were effective, however, I don't think we will use the sea for our video as it didn't have the feel we wanted. Water is a theme for the opening of the video so we will perhaps use a lake or even a tap for this shot instead. 
• We also could have tried using an interior location, although, it may be better to try this when we can set up the ambient lighting we want to create to get a better idea of what the shot will look like.

• Overall I think the day was a good practice for us, especially for trying out some post production techniques, and beneficial for developing our concept further 

Group: Production Log - Brighton

Production Log - Brighton 

CK: Promo Pack Analysis

• The mise-en-scene of the subjects in the photo reflect the style of the music and the way of life that this band follow. The clothes worn, the horse, the flying flags and the old house show the folk rock genre and the meaning behind the music.
• The photographer has used a hard focus which keeps the band members in focus in the foreground, whilst what appears to be a party occurs in the background, out of focus. This connotes fast movement and joyous emotions, which are heavy themes in the album.
• The hairstyles and the clothes worn by the band show their expression of not wanting to follow modern trends and that they would rather try to find their own identity through their music, which relates to the star value of originality.
• The colours and the busy nature of this album cover work as an advantage for the marketing promotion of the new album and also help to act as a representation for folk music which is often overlooked by the mass market.
• The script style font used for the title of the album makes the viewer feel as though this band belong in another time, and that this handwritten style of font has come from a vintage lifestyle from possible medieval ages.

• In this screenshot, the artist is shown as being both ordinary and extraordinary.
• They are shown as being ordinary through their clothing, which is very plain and ordinary, perhaps a bit indie which reflects their unique and indie star image, which helps to form their meta narrative.
• They are shown as being extraordinary as the banjo player in the background has been edited in twice, giving them an image of being more than ordinary people. As well as this the location of a ruined building and the desaturation of the footage again makes the band seem like more than the norm, and helps to create reinforce their creative and original star image.

• In this screenshot, the artist is shown as being both present and absent.
• He is shown as being present through the use of breaking the fourth wall and addressing the viewer, which helps to establish an emotional link between the viewer and the artist, making them relatable and real.
• On the other hand the absence of the artist is shown when he breaks away from this first person mode of address and goes back to passionately playing his instrument, which reminds the listener of the talent of the artist, which contributes to his star image and metanarrative.

Group: Project Ideas Discussion

Group Discussion

• Today in class we had a discussion as a group based on a reflection of our moodboard task
• We found this very beneficial for coming up with more concepts for our video
• We also gained a better understanding of the key characteristics which appear within the indie folk genre
• We have a far broader knowledge of our chosen artists, Mumford and Sons, meta-narrative by looking at their print work and videos. This has helped us decide key aspects we feel must be incorporated and also what not to include.

Indie Folk - Genre

Music videos:

• A mix of narrative and performance base
• Usually a rural location or a barn style setting
• Ambient lighting
• Vintage colour

Print work:

• Vintage/warm colours
• simple designs 

Instruments:

• Many unconventional e.g. banjo and ukulele 
• Incorporates folk and alternative rock

Appearance:

• Facial hair 
• Understated vintage clothing 
• Natural 
• Matches setting

Mumford and Sons

Sound:

• Typical folk instruments
• Use of banjo - bluegrassy timbre - off the wall

Appearance:

• Old fashioned - vintage 
• Waistcoats and blazers

How has this moved our concept forward?

• We have decided that the use of ambient lighting is very effective and is something which is often used within folk videos so we may try to emulate this
• We also came up with a possible ending for the video using the aspects of a village atmosphere and narrative concept. Our current idea is a man (whom we intend to be the protagonist throughout) sat at a bench on the top of a hill with a girl standing next to him. The girl will then walk away leaving the man alone as the song ends. - This has a amplified relationship between the lyrics and the video which, from our research, we found is the most common within folk videos as they focus heavily on the narrative aspect.
• We also gained a better understanding of the instruments used within the genre a feel that including a performance aspect would also be suitable in our video

CK: Mumford and Sons Moodboard

JH : Indie Folk - Moodboard

Group: Initial Ideas - Mindmap

We had a group discussion in class about possible track ideas we had found over the summer and any inspiring music videos we may be able to emulate parts of and collated our best ideas on to a mindmap.