Group: Project Ideas Discussion

Group Discussion

• Today in class we had a discussion as a group based on a reflection of our moodboard task
• We found this very beneficial for coming up with more concepts for our video
• We also gained a better understanding of the key characteristics which appear within the indie folk genre
• We have a far broader knowledge of our chosen artists, Mumford and Sons, meta-narrative by looking at their print work and videos. This has helped us decide key aspects we feel must be incorporated and also what not to include.

Indie Folk - Genre

Music videos:

• A mix of narrative and performance base
• Usually a rural location or a barn style setting
• Ambient lighting
• Vintage colour

Print work:

• Vintage/warm colours
• simple designs 

Instruments:

• Many unconventional e.g. banjo and ukulele 
• Incorporates folk and alternative rock

Appearance:

• Facial hair 
• Understated vintage clothing 
• Natural 
• Matches setting

Mumford and Sons

Sound:

• Typical folk instruments
• Use of banjo - bluegrassy timbre - off the wall

Appearance:

• Old fashioned - vintage 
• Waistcoats and blazers

How has this moved our concept forward?

• We have decided that the use of ambient lighting is very effective and is something which is often used within folk videos so we may try to emulate this
• We also came up with a possible ending for the video using the aspects of a village atmosphere and narrative concept. Our current idea is a man (whom we intend to be the protagonist throughout) sat at a bench on the top of a hill with a girl standing next to him. The girl will then walk away leaving the man alone as the song ends. - This has a amplified relationship between the lyrics and the video which, from our research, we found is the most common within folk videos as they focus heavily on the narrative aspect.
• We also gained a better understanding of the instruments used within the genre a feel that including a performance aspect would also be suitable in our video