Tuesday, 8 September 2015

HB: Inspirational Music Videos

Inspirational Music Videos


Taylor Swift - Wildest Dreams


  • Intertextual reference to film - Relates to her other videos for this album
  • Amplified relationship between the lyrics and video - the video is mostly narrative based, focused on a couple who are separated and when they see each other again the boy is in another relationship so can only remember his previous one 'in his wildest dreams'
  • Set up like a movie set although we can't use this technical a location we could emulate the idea of a film Inter-textual reference and this is something that makes a narrative clear and the video is therefore gripping to an audience 
  • There is a very fast cutting rate, however, this does alter to have an amplified relationship with the music
  • Lip syncing can be simply emulated 
  • There's a slight illustrative relationship between the lyrics and video, for example,  'red lips' 'sunset' 
  • Close ups of star often - typical convention of a pop video 

Slaves - Running Through the !6! With My Soul 

  • The video does not change much in terms of location but uses light bulbs and possibly a purple tinted filter to create an effective colour. This is something which could be easily emulated as it would mean finding suitable locations would not be a barrier
  • There is also use of overlay so that the singer is on screen twice - this conforms to Goodwin's notion of looking present 
  • Lip syncing and band playing - The video is mainly performance based. I feel that this is a good element to include but when we come to make our video it should perhaps be a mix of performance and narrative 
  • There is a fast cutting rate so that the music has an amplified relationship with the video
  • Dark coloured video - matches the style of music - typical conventions are met, conforming to Goodwin
  • This is also the case for the outfits - grunge kind of look 



Catfish and the Bottlemen - Cacoon 


  • Inter-textual reference to film shown through the narrative and style of filming
  • Mid shots and close ups 
  • Narrative based video - relationship with lyrics and video is amplified
  • A couple in what they consider a near perfect relationship- they are each other's 'cocoons' because they help each other grow. People around them disagree with the relationship so the girl conforms to what she feels is wanted of her and not the relationship. The boy tries to win her back by trying to relive their memories which is shown in the video by flashbacks also. But in the end he is the one who has to change.
  • This is a clever way to have a video which relates perfectly to the song without being illustrative and if we were to emulate something like this it would require careful planning and creativity. 
  • Lead singer cameos - 1.19 and does not feature throughout the video - there is no performance based element
  • Choice of camera techniques work well - two shots of couple - long shots of the many of the patients - close ups of the two protagonists
  • Parts of the video repeated at the end - shows the narrative coming to a close - turning point
  • Two lines of narrative at the end - creates sense of chaos and urgency which matches the song 




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