CK: Promo Pack Analysis

• The mise-en-scene of the subjects in the photo reflect the style of the music and the way of life that this band follow. The clothes worn, the horse, the flying flags and the old house show the folk rock genre and the meaning behind the music.
• The photographer has used a hard focus which keeps the band members in focus in the foreground, whilst what appears to be a party occurs in the background, out of focus. This connotes fast movement and joyous emotions, which are heavy themes in the album.
• The hairstyles and the clothes worn by the band show their expression of not wanting to follow modern trends and that they would rather try to find their own identity through their music, which relates to the star value of originality.
• The colours and the busy nature of this album cover work as an advantage for the marketing promotion of the new album and also help to act as a representation for folk music which is often overlooked by the mass market.
• The script style font used for the title of the album makes the viewer feel as though this band belong in another time, and that this handwritten style of font has come from a vintage lifestyle from possible medieval ages.

• In this screenshot, the artist is shown as being both ordinary and extraordinary.
• They are shown as being ordinary through their clothing, which is very plain and ordinary, perhaps a bit indie which reflects their unique and indie star image, which helps to form their meta narrative.
• They are shown as being extraordinary as the banjo player in the background has been edited in twice, giving them an image of being more than ordinary people. As well as this the location of a ruined building and the desaturation of the footage again makes the band seem like more than the norm, and helps to create reinforce their creative and original star image.

• In this screenshot, the artist is shown as being both present and absent.
• He is shown as being present through the use of breaking the fourth wall and addressing the viewer, which helps to establish an emotional link between the viewer and the artist, making them relatable and real.
• On the other hand the absence of the artist is shown when he breaks away from this first person mode of address and goes back to passionately playing his instrument, which reminds the listener of the talent of the artist, which contributes to his star image and metanarrative.