Technical Analysis
The Paper Kites - Bloom
- This video was both narrative and performance based which is the same style my group want to emulate in our own video. This has been very helpful to see the cutting rate of each part and ideas on how to inter-cut the two together.
- The cutting rate was fast although there was one longer shot of the artists. However, the camera was continuously moving throughout this (stedicam shot) which kept the video moving forward with the song.
- Furthermore, there were no completely still shots throughout the whole video, even if they didn't pan or track, for example, the camera was always moving slightly.
- The colour of the video is also similar to the effect we hope to achieve, I noticed yellows and greens were prominent tones throughout.
- The costumes were also typical to the genre (flannel shirts/simple colours)
- The instruments played a key role to the video (iconography), there were many close ups of just the instruments being played, this is something we will be able to take forward into our video but it is crucial to ensure we get musicians to play them to maintain authenticity.
- The performance aspect of the video was also done in a way we may be able to consider since we don't have a budget or any access to a stage etc. This was filmed outside with the musicians sat round a tree together. This creates a sense of intimacy and also highlights the rural location which is typical of the folk genre.
Stills
Iconography - Typical folk instrument (Banjo). It is interesting that this has been framed as a close up of only an instrument as I had previously only pictured long and mid shots of a full band playing to this is something different to consider.
I like the colour of this shot, greens and yellows are the colours I have noticed most throughout the video. This is something I will keep in mind when experimenting with filters on our footage.
There's use of the rule of thirds in this shot to keep the narrative clear. The string, which is an integral element of the narrative, occupies all of the thirds and in order to draw the same amount of attention to her, the girl remains in the centre.
This shot has also followed the rule of thirds where the musician occupies the left third and the instrument is in the centre. This reinforces the iconography of the instruments and by having this and the artist lip sync the lyrics it creates a clear difference between the narrative and performance aspects of the video.
These stills show how the musicians were positioned round a tree where the camera stedicamed around it. This showed how even though it was a long cut (19 seconds) the camera was constantly moving. I have also noticed that there are different amounts of lighting used for the performance and narrative aspects. This further reinforces the difference between the two, however, due to the location being the same they intercut together very smoothly. Moreover, Dyers paradox of being simultaneously present an absent can be applied here as there is never more than one member of the band breaking the 4th wall by use of first person mode of address at one time.
In this still the camera is positioned behind the actor which gives the video a more voyeuristic feel.











Excellent l 4 analysis, well observed technically and clearly linked to your concept development. However I would like to see stills labelled - why have you chosen them?
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